The Story of Maggie Sottero: Designer Spotlight – Dion for Brides

The Story of Maggie Sottero: Designer Spotlight

Maggie Sottero is one of our incredible Designers featured at Dion for Brides and is an incredible powerhouse in Bridal Fashion celebrated across the world.  We wanted to take a moment to shine a light on this Designer and to tell you a little more about who Maggie Sottero is. Like everyone at Dion for Brides, from the beginning, love and making dreams come true have always been Maggie Sottero's number one, and we’re excited to showcase the gowns from this Bridal Designer and help Brides dreams come true for the many years ahead of us.

Who is Maggie Sottero?

  • We all know mums and daughters run the show, which makes Maggie Sottero especially keen on designing for the diversity of women searching for their perfect wedding gown—something romantic, stylish, and truly comfortable to wear.

  • “Family-owned” is a rare modifier these days, so Maggie are proud to say we’ve been true-to-kin and collaboration since Day 1.

  • Maggie Sottero believe every bride deserves to feel exceptional on their big day, whatever their style, budget, and wedding vision.

  • Fun Fact: Maggie Sottero have been in business since 1997! Maggie Sottero has been one of the most recognized and sought-after bridal gown manufacturers in the world, with design studios based in Salt Lake City, Utah.



Maggie Sottero History

“In 1997, Maggie Sottero offered a product unlike anything on the market: elegant and affordable wedding dresses with a couture edge,” says Kelly Midgley, lead designer and CEO at Maggie Sottero Designs. “Today, in an era of ever-increasing wedding costs, Maggie Sottero upholds its commitment to innovative bridalwear at attainable prices. From initial concept to final touches, each gown embodies the pursuit of perfection.” From beginnings in Sydney, Australia, Maggie Sottero has now grown to be a worldwide brand in Bridal and has celebrated over 25 years in business.  

To date, millions of brides have chosen a Maggie Sottero wedding dress for their wedding day. In 2022, Maggie Sottero celebrated twenty-five years in bridal design and launched a campaign that celebrated the brides that made Maggie, well… Maggie! 

For twenty-five years, Maggie Sottero has been one of the most trendsetting and recognizable global bridal brands in the world! Brides know Maggie Sottero for its inspiring collections and meticulous attention to detail.

Maggie Sottero’s mission is to make dreams a reality for brides by delivering innovative styles, superior quality, and best-in-class service through win-win relationships with its retailers, supply chain partners, and service providers. Under the leadership of CEO, Kelly Midgley, Maggie Sottero plan on expanding our universe and letting our starlight shine bright!


Maggie Sottero Brands

What define the different collections under Maggie Sottero though?

Maggie Sottero

Price Range: $2000-$4000

Our Maggie Sottero brand is romantic, covetable, and uniquely yours. They’re the dresses for every type of bride. It’s inspired by artistry in effortless details and the epitome of femininity.

From boho elegance to unique glam, there’s a dress in this collection that is calling your name!

Our gowns SandrineSaratoga, and Watson are great representations of the styles that make Maggie Sottero so unique. With gorgeous, unique laces, impeccable fits, and flattering V-necklines, you’re bound to say “yes!” to any of these gowns.  


Sottero and Midgley

Prince Range: $1500-$4500

Sottero and Midgley is our couture brand. Filled with lavish styles, dazzling statements, and modern luxury, in this collection you will find trendsetting styles as sharp as a sword!

Positano by Sottero and Midgley, Boston by Sottero and Midgley, and Newport by Sottero and Midgley are amazing examples of these extravagant styles. With luxurious laces, modern and unique designs, and personalizations out of this world, any Sottero and Midgley bride will look like a million bucks on their wedding day!


Don’t just take our word for it though! Take a look at some of our gorgeous gowns available to try in our showroom.


Source:  Maggie Sottero

© Dion for Brides